Driven by a passion for building impactful institutional presence, I bring 3 years of expertise in leading end-to-end data management for Muhammadiyah University of Yogyakarta's public media representation. By analyzing media trends, audience behavior, and performance metrics, I have successfully identified insights that shape data-driven strategies to strengthen institutional reputation and image through impactful media publications.

I firmly believe that data produces information, information builds knowledge, and knowledge guides decisions. By combining a solid data strategy with strategic public relations planning, I consistently deliver measurable results, including increased media coverage and enhanced audience engagement.