Deena Abdulaziz

Deena Abdulaziz is a visionary businesswoman who has redefined fashion in Riyadh, Saudi Arabia, with the 2006 opening of her boutique, D'NA. The members-only store offers fashion that Abdulaziz, who is known for her personal style, selects from both established and cutting-edge designers from around the world. She has been featured, along with her boutique, in noted publications such as the New York Times' T Magazine, Elle Arab World, as well as American and French Vogue.

Abdulaziz attributes her early fashion inspiration to her elegant mother. Since opening her store, she has been recognized in the fashion community for her confident, glamorous style and knowledge of the industry. Drawing on her own cross-cultural background, Deena Abdulaziz offers her clients cutting-edge fashions from the world's top talents tailored to their specific needs. She frequently works with designers to customize their styles for her customers, such as offering floor-length versions of looks shown on the catwalk.

She also provides her clients with access to one-of-a-kind couture creations and customized services such as an in-house tailor. More than a fashion store, D'NA brings the worlds of culture and design under one roof, offering its members a wide selection of books, art, and music from around the world.