Deepak Chandrasekharan

PROFILE INSIGHT

▪Marketing Professional with 15+ years of experience across diverse industries with a strong base for marketing operations and specialization in marketing strategy and planning

▪Developed expertise towards Focussed Marketing and Business Development professional with key insights into Marketing Communications, Consumer Insights & Brand Management, Retail Sales & Channel Development & Management, Business Development & Strategic Planning, Product Planning & Pricing Management. Innovative approach to Business Expansion.

▪Have led teams to develop several award winning Advertising campaigns and Landmark launches which have changed the dynamics of the industry.

▪Experienced in Consumer, Trade and Business Marketing roles. Have successfully launched Brands through large scale Marketing programs. Been at the forefront of consolidating Brand performance, taking businesses to record levels of Sales and Profitability.

▪Specialise in providing a 360 degree perspective, which is very essential in today’s General Business Management roles.

SPECIALTIES

Strategic planning | Brand Management | Advertising, Experiential marketing and Media planning | Marketing Strategy | Tracking and ROI analysis of marketing investment | P&L Accountabilities | Marketing Communications | Channel Marketing | Competitive analysis | Retail Marketing | ATL & BTL Conceptualization | Budget management | Event Planning & Management | Institutional Tie-Ups | Customer Acquisition | Retention | Loyalty Campaigns | Social Media Channels

PERSONAL TRAITS

Clarity of thought, Ability to set Direction,People first approach, Risk-optimized & Value-driven