José Antonio De Juan Jausás

Director, Marketing, and Business in Madrid, Spain

José Antonio de Juan Jausas: A New Generation of Directors That Listens, Learns, and Connects

Las Palmas de Gran Canaria, Canary Islands, Spain (2001) – In a fast-changing business world where consumers seek values, not just products, a young, grounded voice is starting to resonate: José Antonio de Juan Jausas, Director of Marketing & Communication at Grupo Kuo

With a background that includes a PEDC from IE Business School, an International Master’s in Communication & Marketing from ESIC (Madrid, Washington, and Milan), and an MBA Degree in Economic and Business Sciences, José Antonio represents a new wave of professionals who don’t just follow trends, they strive to understand them, create real value, and build human relationships in an increasingly digital world.

“It’s not about knowing everything, it’s about staying curious and humble enough to keep learning every day,” says José Antonio, with the calm confidence of someone who’s here for the long run.

His approach blends strategy with empathy, global thinking with emotional intelligence, always keeping people at the center. For him, marketing isn’t just a tool to sell, but a way to listen more deeply, communicate more honestly, and earn trust over time.

As Director of Marketing & Communication, he advocates for purpose-driven projects, brands that speak with their audiences, and decisions that deliver long-term value beyond KPIs.

Humility, solid training, and a contagious passion for connecting people, ideas, and purpose.

“I believe in marketing that doesn’t interrupt, but inspires. That doesn’t just seek attention, but builds relationships. That doesn’t shout, it starts a conversation.”

José Antonio isn’t about flashy promises, he brings work, vision, and a clear conviction: authenticity is always the best strategy.

  • Education
    • IE Business School