De Kai

Hi, I am De Kai and I have a confession to make.

I have an addiction, one that I have to feed it every single day.

This addiction is...

Running traffic sources as a digital marketer.

So how do I feed this addiction?

I start my day off with real-time bidding based on the performance of the ads that is determined by various factors, such as the rank positioning, ctr, conversion rate and most importantly the cpl for each ads.

To ensure that my ads are shown to the right people and places, correct targeting and publishers are chosen for my ads to run on.

In case that my ads are not performing as well as it ought to be or its conversion rate is starting to fall, A/B testing will be introduced to ensure the longevity of having good conversion rate & good cpl.

Managing the given budget down to the very last cent while maximizing the leads gain is of second nature to me.