I am a strategist, brander and business problem solver. I am also the Chief Strategy Officer at Liquid Agency headquartered in Silicon Valley. I am interested in advancing businesses through the intersection of business, brand and culture. I believe that the most authentic and durable brands are built upon a shared set of beliefs between organizations and their consumers. And creating brand meaning is most impactful through an individual’s direct experience with a brand.I’ve been lucky to help shape some of the world’s most amazing brands – both large and small. I have always been on agency leadership teams, helping to steer them into a new future. But what I most enjoy is working directly with clients, helping to steer their brands into a new future as well.I also like to experiment with cocktails at home and I blog about my creations at Viva La Cocktail.Cheers!