Known as the “1-Day Catalyst,” I am the founder, president and chief catalyst of C³Centricity, a global consultancy firm that helps businesses become more customer centric - FAST!

I founded C³Centricity because I see too many organisations struggling to walk the talk of Customer, Consumer, Client (C³) Centricity. Are you another of them?

One of a rare breed of new-age global marketers, I combine creativity with technical expertise & cultural sensitivity to deliver true customer understanding for you. I help you bring the Customer back to the heart of your business, where they belong.

I've over 30 years’ experience in senior executive roles with Nestle, Gillette and Philip Morris International and today provide strategic counsel to the executive teams of billion-dollar brands.

Having been to over 100 countries around the world, talking to people in their homes, in the street or going about their daily lives, I probably already know your customers. Today, I help companies just like yours, optimise their customer insights, so you can build more profitable engagement and increase the return on your information investments.

Check out my latest book "Winning Customer Centricity: Putting Customers at the Heart of Your Business - One Dat at a Time". It's available on Amazon, Barnes & Noble, iBook and in all good bookstores.

Find out more on my websites at www.C3Centricity.com and www.WinningCustomerCentricity.com