Derby Bicycle Center

The Denver area’s Derby Bicycle Center remains one of the premier locations in Colorado for bicycle sales and service. Recently named the #1 Giant Bicycle and Electra Bicycle Dealer West of the Mississippi, the store also sells BMX bikes, joggers, and mini bikes, as well as fitness equipment to improve riders' performance. In addition, Derby provides an assortment of bicycle care and performance products and other items for gaining a recreational or competitive advantage. Derby Bicycle Center complements its selection of road bikes with the CompuTrainer evaluation program, which can help athletes boost their power by as much as 30 percent and increase their speed by up to four miles per hour. The sophisticated software identifies and analyzes weaknesses in a cyclist's technique, thereby allowing him or her to improve pedaling and posture. Measurements taken include power, speed, heart rate, and more. In addition, Derby’s CompuTrainer classes feature videos of famous road courses, which, when combined with GPS technology, give users the experience of riding the course themselves. One of the other notable services at Derby Bicycle Center takes place at the customized fitting center. Specialists employ Body Geometry Fit Integration Technology to assess racers' spinal curvature, hip movement, foot shape, and leg length. They then use that information to adjust the seat, stem, handlebars, and cleats, helping cyclists achieve a more neutral and powerful position. Body fitting services also include a follow-up phone call to assess the result of these adjustments. Aside from the more than 1,000 bicycles for sale, Derby Bicycle Center maintains a large stock of rental bikes for children and adults. The store also regularly advertises several specials, including a program that allows kids to trade in their bicycles as they grow. Shoppers and cyclists can learn more about the many services and products available at DerbyBicycleCenter.com or at the Thornton, Colorado, store location.