Dereck Lane
Artist Managment and Father in Saint Petersburg, Florida
Dereck Lane
Artist Managment and Father in Saint Petersburg, Florida
Dereck Lane is the CEO and co-founder of Millions to Billions inc, a diversified entertainment company specializing in artist management, music marketing, and concert promotion. A lifelong entrepreneur and investor, Dereck has owned and operated several successful businesses across various industries.
It was during his tenure as CEO of Affiliated Records when he co-founded an entertainment and promotion upstart U.V. Entertainment and discovered his passion for the music industry.
Following his newly found passion for music, Dereck opened a recording studio to further support and promote the artist on U.V’s entertainment roster. Leveraging his business acumen and relationships within the music industry, Dereck was able to bring chart-topping Artist including Young Jeezy, Lil Boosie, and E-40 to the Tampa Bay area.
With the desire to rapidly expand his growing music ventures, Lane’s turned to the only business he knew better than music - organized drug trafficking. This regrettable decision ultimately led to Lane serving 10 years in federal prison sentence for his leadership role in the distribution of over 8,000 lbs of marijuana. It was this life-altering experience that motivated Lane to refocus his natural talent for business in a more positive and productive direction.
Now back to his first love, and doing what he enjoys in the music industry, Dereck co-founded Hit House Entertainment, best known for its breakout artist Rod Wave. Under Lanes guidance, Rod Waves 2nd and 3rd album reached 1.2 million and 3.5 million views respectively showing no signs of slowing down. With singles like “Wave” ft. Money Bagg Yo, and “Get a bag” ft.Glokknine, Lane has proven once again his eye and ear for upcoming talent.