Derek Hurwitch

ABOUT ME: With more than five years of operational and executive management experience, including two Fortune 100 companies, I've developed a sharp eye for how businesses sidetrack themselves with inefficiencies, cross-purposes and miscommunication — and how they can refocus their tactical marketing and communications efforts for a sleeker, smoother, strategically focused organization. With a unique ability to pair entrepreneurial ethos and fiscal conservatism, I've been able to launch campaigns resulting in peak revenue figures, dramatically increased brand awareness while maintaining goal-oriented synergy amongst diverse personnel.

Entering my fourth year at AJFCS, my private sector experience has proved beneficial in AJFCS’ expansion and growth. As Senior Director of Marketing & Communications, I have engaged in efforts from agency branding to overseeing a 30% increase in revenue (60% in web-based referral revenue) as a result of a refocused, tactically-implemented marketing and communications campaign.

In a consulting role, I have experience with a range from brand dynamics and consumer adoption to web analytics and e diversification and transitional elements of marketing in the digital age. I like a challenge. Anything from streamlining communications to boosting sales and revenue are fair game. My clients have ranged from cutting-edge, luxury startups such as EvoLux Transportation to multi-million dollar conglomerates like Total Benefits Corporation and Nature’s Harvest International.

OUTSIDE THE OFFICE: When I'm not working, I'm usually still working, but on my golf game! I was formerly a Division I Collegiate Golfer and Golf Professional. I cannot spend enough time with my wonderful parents, Laurance and Marianna, to whom I owe more than I could ever repay.