Derrik Willemsen
Consultant in Arnhem, Netherlands
My name is Derrik Willemsen. Digital marketing has been part of my life for almost 15 years. From 2011 I started to specialize as a web analyst and conversion optimization specialist. My expertise is providing valuable customer and behavioral insights. Both on-site and within different digital channels. For my work I use various tools, including Google Analytics, Google Datastudio, Google Optimize, Tableau, VWO, Hotjar and GetFeedback.
In recent years I have worked as an analyst for well-known brands such as Audi, Volkswagen, Continental, Centraal Beheer and the news portfolio of Wegener Media. I have also carried out assignments related to web analytics, data collection, conversion optimization and Google Ads for various companies in the SME sector. The common thread: creating engagement and value by applying data.