Desiree Michels

Hi, my name is Desiree. Dutch diaspora, language-lover, cyclist, travel writer, slow coffee geek and manager at LeadGeneratorsDigital.

This is a story about me.

I was born with a knack for languages, and from a very young age life was all about reading, writing, learning and teaching them. Based on a desire to be able to connect and communicate with a wide-ranging array of people, I chose to study International Business and Languages at the University of Applied Sciences in Utrecht, The Netherlands.

While studying E-Marketing and Social Media with José Javier Cabrera y Charro and Stefan van Vliet I discovered my inner SEO geek and decided that Online Marketing was a field in which I wanted to explore more. During my final internship at London-based Digital Agency LeadGeneratorsDigital, I designed and implemented a Social Media strategy from the ground up for one of their clients, while at the same time gaining a lot of knowledge of amongst others Social tools, SEO, Web Publishing, and Content Strategies. Upon completing the internship I graduated with honours back in Utrecht, and got offered a full-time job by LeadGeneratorsDigital’s Managing Director, Frank Orman.

Ever since then I have been fully immersed in the world of Online Marketing – and it has been an exciting time to be around indeed. With Google’s Penguin and Panda updates, followed by their core algorithm update Hummingbird, we have been constantly working to turn the classic game of SEO on its head. I am proud to have been part of a massive shift within the industry that requires us Online Marketing experts to put people before links more and more and more, and my role as Social Media and Content Manager can be directly linked to this movement (excuse the pun).

As part of our Content Mountain<