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The Ruling Rule in Web Marketing: Market Research Should Dictate Web Design

Clients come from all walks of life and have some crazy and thought-provoking ideas about how they want to design the website for their latest project. Some of these ideas are brilliant. Some are anything but. Yet, the grandest ideas will often fall flat if there is no understanding of who is going to be receiving the idea. In other words, who is the market?The Daring DesignA few years ago, a client had this stunning idea for a website. Without covering every little detail, they wanted to create a new interface for organizing e-commerce content. The website would send a customer a new item based on their viewing history, and Website Design Des Moines they would subscribe to a monthly fee. The Website Design Des Moines was superb and potentially groundbreaking. What was the product they were selling? It was used books.Young people read books, and no one is denying that. But, older people read a lot more. Furthermore, older people prefer used books. On top of that, the client had a large inventory of used books because they bought out two old libraries that were purging truckloads of books. The idea of sending a user a new book every month (a sort of Netflix for physical book readers) is intriguing, but it fails to capture the target market. Older people, generally, are not on the web.Keep it to the MarketThe Des Moines Website Design was also quite advanced. It was arguably further than what a lot of older people can realistically handle. The idea is sound. The problem occurred when the web design questioned the resources behind the idea and Des Moines SEO who they were targeting. There was a clash between this fancy design work and the fundamental idea of the business. Used books from a library will steer older. Young readers want new books. They also want digital books. There is no market for used books to be sold online through a complicated website on a monthly subscription.The website must intuitively meet with the market. The Web Design Des Moines and the idea need to correlate. The idea of selling used books i