Desmond Choo

Fashion, style and trends is an artform that lives, not just on the runway, but in the everyday pursuits of discerning people.

This is the core belief that drives personal stylist and shopper, Desmond Choo. But Desmond isn't just about the artistic and the avant garde when it comes to evaluating high fashion.

Desmond applies the same thirst for pushing boundaries in his professional life.

The Malaysian-born has spent the last ten years of his life in the United States growing his skills and knowledge of the fashion business. At university, Desmond read design and merchandising and later delved deeper into his fields of expertise by completing two Masters degrees.

Desmond was at iconic retailer Saks Fifth Avenue in Philadelphia where he has worked for the last four years as personal stylist to a portfolio of high net worth individuals.

He intensely immerses himself in the complex and everchanging world of fashion with the sole purpose of finding the very best choices for each of his clients and for each and every occasion. From couture houses (Chanel, Aliaa Azzedine, Valentino) to avant garde designers (Comme des Garsons, Haider Ackerman, Rick Owens) to contemporary sportswear (Helmut Lang, Rag and Bone, Phillip Lim), Desmond exhibits deep fashion acumen to mix and match or redefine looks and trends to exceed his clients' expectations.

His true talent is to exude his adaptability and agility level to juxtapose and combine these luxury brands to everyday lifestyle dressing for his client. His philosophy in fashion is to translate something simply to something different and unique for every occasion.