DEVON Ferreira

I'm passionate about helping my clients build their brands and businesses through creative new models built on digital technologies and positive disruptions to the status quo. I'm also obsessed with finding compelling ways to trigger and facilitate conversations and commerce between brands and consumers using compelling techniques in digital marketing and e-commerce.

Presently a consulting executive working with entrepreneurs and new ventures to provide leadership during launch and drive early-stage growth. Previous success working with larger companies to revitalize flagging business units and drive strategic digital initiatives. Experienced as a technology consultant to marquee brands that include Ralph Lauren, Levi's, VF Corporation, Diageo, Best Buy and Walmart, among others. Fortunate enough to have work featured in outlets that include Business Week, The Wall Street Journal, CNET, Mashable, TechCrunch, Variety and Entertainment Tonight.

Most recent corporate role was as global head of consumer digital at Oakley, a position that included oversight of global digital marketing, digital consumer experience, consumer loyalty and CRM, mobile apps and global e-commerce. Previously a marketing and strategy leader for The Walt Disney Company - designed and implemented successful digital marketing programs at the Studio and in Consumer Products.

Proud co-founder of Blank You Very Much, a collaboration platform for brands and graphic artists. Also launched start-ups in the consumer electronics and social marketing technology arenas. Earned a Master's degree in engineering at The University of Michigan (Ann Arbor), and also hold an MBA from UCLA's Anderson School of Management.

Specialties:

Digital Strategy & Innovation; Digital Marketing; eCommerce; Omnichannel; Design Thinking; Customer Experience Design; Internet of Things (IoT); Supply Chain; Consulting; Retail; CPG.