DESMOND MAXWELL

EXPERTISE/SKILLS

INTEGRATED MARKETING TECHNIQUES BUSINESS DEVELOPMENT

CLIENT RAPPORT AND RETENTION WEB BASED COMMUNICATION MODELS

DATA RETRIEVAL AND ANALYSIS PRESENTATIONS AND COMMUNICATIONS

MS OFFICE AND MAC iWORKS TEAM COHESION, TRAINING AND MOTIVATION

PROFESSIONAL EXPERIENCE

MAXAD MEDIA – NEW YORK, NY

DEVELOPMENTAL STRATEGIST (Integrated Marketing - Advertising Sales) 2011-Present

Ad sales representation for digital broadcast networks and launch strategies for start-up networks. Initiate advertising sales, brand promotions and integrated marketing programs. Maintain a high level of visibility in the ad community to ensure comprehensive representation. Incorporate mobile, interactive and social network platforms into advertising sales proposals.

AT&T INTERACTIVE – NEW YORK, NY

MEDIA CONSULTANT (AT&T ADVERTISING SOLUTIONS) 2010 - 2011

Created, pitched and closed online banner, search and display, direct marketing packages. Managed activation and execution for Contextual SEM & Behavioral SEO Geo-targeted campaigns.Consulted with advertisers and agencies to assess their digital marketing needs and media spend.

BET NETWORKS – VIACOM - NEW YORK, NY

MULTI-PLATFORM AD SALES MANAGER (BET NETWORKS; BET.COM) 1995-2009

Spearheaded cross-channel advertising sales team targeting urban marketplace.Steered negotiations of multi-platform advertising packages to marketers. Conferred directly with clients, agencies and marketers on integrated sponsorships.

CBS INC. – NEW YORK, NY

LOCAL SALES ACCOUNT EXECUTIVE (WCBS-TV, NY ADVERTISING SALES)

Prospected local retail marketplace employing cold-colds, RFPs and sales leads.