Diana Mitchell

There are some people who are all about accounting, and there are some people who live and breathe automotive. Whatever your specialty, you likely eat, sleep, walk and talk it - it's your passion.

Marketing is my passion.

I worked in market research while I was in college. At the time, I thought it was just a way to pay the bills until I landed a "real" job. It wasn't until years later that I realized the incredible insight I gained from hearing people talk about how and why they connected with brands. Small local brands, big local brands and huge national brands. In nearly four years, I conducted market research for some great names.

And it was incredibly valuable.

Those few years were the catalyst for a successful career in marketing and public relations that spans nearly 15 years. It is ridiculously fun helping organizations of all shapes and sizes make connections with their customers and see success as a result.

For the past few years I owned and operated a social media marketing firm called SocialEyes Buffalo, and I have had a ton of fun helping businesses across WNY and the country see results through effective social media and copywriting.

I met Steve Fortunato in Spring 2014 - our marketing principles and business ethics aligned, and we saw an incredible opportunity to merge our companies and provide common sense marketing solutions to companies across Western New York.