Diana Morante

Over a 15+ year career in B2B technology marketing, I have led go-to-market strategies that accelerate revenue growth, strengthen market positioning, and drive customer adoption across the Americas. My experience spans telecommunications, satellite communications, managed services, enterprise technology, and digital transformation, partnering closely with executive leadership to align marketing with business priorities.

Throughout my career at Spectrum, Intelsat, Ricoh, and HP, I have built and executed integrated marketing strategies across product marketing, portfolio management, field marketing, demand generation, account-based marketing (ABM), partner marketing, customer insights, and sales enablement. I have successfully launched new products, expanded into new markets, developed industry-focused growth strategies, and built scalable go-to-market frameworks that drive measurable pipeline, customer acquisition, and revenue growth.

Having led regional marketing initiatives across North America, Latin America, and the Caribbean, I have developed the multicultural leadership and business acumen needed to build high-performing teams and foster strong partnerships with sales, product, channel, and executive leaders. I believe marketing delivers its greatest value when it acts as a strategic business partner—using customer insights, competitive intelligence, and data to solve business challenges and accelerate commercial performance.

Currently, I lead Mid-Market Segment Marketing at Spectrum Business, where I define growth strategies, customer segmentation, competitive positioning, vertical go-to-market programs, and sales enablement initiatives for one of the company's fastest-growing B2B segments. Previously at Intelsat, I led marketing across the Americas, supporting a $1B business and driving enterprise growth across connectivity, mobility, government, media, and managed services. At Ricoh, I played a key role in transforming the business from traditional office technology to digital services through strategic positioning, portfolio marketing, and regional demand generation.

I hold an Executive MBA from Florida International University and a Bachelor's degree in Marketing from CESA Business School. I am fluent in English and Spanish, with professional proficiency in Portuguese, and am passionate about building high-performing organizations, developing innovative go-to-market strategies, and delivering measurable business growth through customer-centric marketing and commercial excellence.