Diana Morante

"The best marketing was never about the brand.
It was always about the customer."

I chose marketing because I am two things most people think don't go together: a passionate creative storyteller and a numbers obsessive. I've spent 20+ years turning complexity into strategies that actually win.

Career story

HP

Managed P&L and martech across a $1B Latin America business. Nominated for the Cúspide Award for Less is More — when you strip away the noise, the right customer finds you.

Ricoh

Built a 19-person team from scratch. Co-created STEM labs, 3D printing solutions & the Intelligent Classroom. Mission: Equip. Connect. Unleash Human Potential. Result: 566% growth · $42M net-new.

Intelsat

Navigated a $2B portfolio through disruption. Clients: Disney, Verizon, AT&T, Claro. Amazon project: 30M people connected for the first time. Mission: Connecting the unconnected.

Spectrum

Reframed the mid-market. Built a $5.27B opportunity framework across retail, finance, bars & restaurants, and hospitality. One size doesn't fit all — but every business matters.

Impact

$5.27B

Market opportunity mapped

566%

Vertical revenue growth

30M

People connected

Expertise

Go-to-Market StrategyBrand StorytellingRevenue GrowthProduct MarketingCustomer ExperienceDemand GenerationSales EnablementMarketing TransformationP&L ManagementMartech & AdTech

Credentials

Executive MBA — Chapman School of Business, FIU

AI & Analytics Certification — Northwestern Kellogg

CMO Council Member · AnitaB.org & PCV Mentor

Girls in STEAM Advocate

Podcast Guest — Tea Time with Tech Marketing Leaders, Ep. 67

"Great leaders are simplifiers. My philosophy: turn complexity into clarity — and clarity into growth."