Dianna Griffiths

Starting a new business?

A business startup is a difficult job. You’re launching a project with no reputation, customer-base, and with debt to pay-off.

So you have years of work ahead of you to build your business. And you need even more time to reach the height of your industry.

This applies especially to the financial world. It’s a hard industry to enter – and those who do incur massive debt.

However, some do succeed. And one is Obsidian Financial Services (run by President Dianna Griffiths)!

The business has been around for years. It had a rocky start, and its reputation took a blow as a result of mismanagement.

But this has all changed in recent times. The company is now a start in Florida’s financial world, and it’s thanks to Dianna Griffiths’ management!

What Does Obsidian Financial Services Do Exactly?

It’s a mortgage lending company, which is already a sensitive line of business to be in.

When it comes to mortgage lending, customers are few. They’re hard to win over, and they’re often inquisitive and skeptical.

Regardless, Obsidian Financial sets an excellent example on how to navigate those issues. They’re the success factors of the company, and we’ll explain them below!

Since mortgage lending involves multi-year contracts. And each package is no less than a 5-digit dollar value.

It takes years to pay one off. And in the best case scenarios, a customer pays their contract off a few months early.

As a result, flexibility is key.

Customers have different financial circumstances (income levels, expenditures, and job stability). And those need to be factored when offering one a deal.

Obsidian Financial understands those nuances, and it reflects those into its packages.

With Dianna Griffiths’ supervision, the company’s focus has slowly shifted to custom packages and fast responses. The client comes first, and their needs are adapted to their mortgage terms!

And speaking of fast responses…

Yet, Obsidian Financial offers just that.

Part of Obsidian Financials values include clarity. A customer that’s aware of their responsibilities is comfortable and trusting of the company.

And as a result, they’re highly likely to be a repeat customer!

In fact, Obsidian Financial is a magnet for repeat package purchases. The business is a hub for real investors to find affordable deals for their operations!

Fast Responses – A Business Necessity.

Dianna Griffiths sees that a fast response is an excellent way to catch a customer early on.