Dr Didier Soopramanien

I have a PhD in Economics from Lancaster University. I have worked at Lancaster University since 2002 as a lecturer in Management science. I am going to change role at the end of December 2011 become a research associate. My research interests are in the area of consumer behaviour, customer insight, consumer analytics, digital marketing and marketing research. I have widely published in these areas and a list of selected publications is provided.

If you have some consultancy opportunities in the area of marketing I would like to hear from you and please do not hesitate to email me at : [email protected]

Selected publications:

Qian, L and Soopramanien, D (2011) Heterogeneous consumer preferences for alternative fuel cars in China, Transportation Research Part D: Transport and Environment, Vol16, Issue 8, December 2011, pp. 607-613

Soopramanien D, (2011) Conflicting attitudes and scepticism towards online shopping: the mediating role of experience, International Journal of Consumer Studies, Vol. 35, pp. 338–347

Soopramanien D and Liu, Hong Juan (2010). The importance of understanding the exchange context when developing a decision support tool to target prospective customers of business insurance, Journal of Retailing and Consumer Services, Vol17, pp 306-312

Rogers G. and Soopramanien, D. (2009) 'The truth is out there! How external validity can lead to better marketing decisions', International Journal of Market Research, vol 51, pp 163-180 (Winner of the Market Research Society Award for Collaborative Research-also short listed for best paper in the International Journal of Market Research )

Soopramanien, D., Robertson, A. and Fildes, R.(2007) “Consumer Decision Making, E-commerce and Perceived Risks”, Applied Economics, Vol 39, pp2159- 2166

De Kervenoael, R., Soopramanien, D., Elms, J. and Hallsworth, A. (2007) “Personal Privacy as a positive experience of shopping: An illustration through the case of online grocery shopping” International Journal of Retail and Distribution Management, Vol 35, pp583-599