Diego Valle Calderón

Grew up in the middle of nowhere (Guatemala City) living through screens, bits and pixels so it's fair to say I'm pretty accustomed to the 0s and 1s of the digital era.

Learned how to social media in the early Twitter waves, not exactly an early adapter these days but surely open to keep exploring. I know that the younger generations are still the ones that "get it."

Firm believer that ideas are powerful and technology enables us to do much more, and that branding and advertising doesn't have to be the garbage-feeding lie we've been told to avoid.