Eb Jones is a digital content, talent & marketing executive with 20 years of experience. Having a history of developing, producing & marketing innovative & engaging content & campaigns specializing in entertainment, music & sports.

A holistic creative strategist that has used my understanding of the entire content cycle, & my experience working directly with high profile talent as an advantage to continue engaging current fans & bring in new fans with campaigns that have broken many company records using organic, earned & paid methods through social media and a plethora of celebrity & influencer partnerships.

Working for and/or consulting for companies like ESPN, MTV, Amazon Music, BET, WNBA, Essence, Columbia Records, Octagon, Sirius|XM, Vayner Media just to name a few. She has become a respected thought leader that many brands, media outlets & consumers really trust.

Career highlight: Leading the WNBA digital rebrand in 2019. Her social strategy reminded the world how cool the league and players are resulting in a 109% YOY growth in following and engagement across platforms (biggest YOY growth in the league history) and influencer marketing campaigns that led to a 240% growth in merch sales. She made the WNBA orange hoodie a must-have item; which went on to become the #1 selling item across the entire Fanatics website, the best-selling WNBA merch item in the history of the league and won Sports Business Journal’s 2020 Best Fashion Statement of the Year Award.

She graduated Magna Cum Laude from North Carolina A&T State University with a degree in Broadcast Production and went on to earn her Masters degree in Music Business with a minor in Sports Business from New York University.