Digital Fairways

Digital Fairways is an advertising and marketing platform that connects businesses with golfers through an interactive mobile app. Featuring more than 12,000 golf courses across all 50 states, the app combines digital scorekeeping, GPS technology, and real-time player tracking with full-color advertisements from both local and national brands. Golfers use it to manage scores, explore detailed course information, and compete with friends, while advertisers gain consistent, year-round visibility among an active, upscale audience.

They were developed to bridge the gap between digital advertising and location-based engagement. The company focuses on providing a mobile platform that integrates GPS-enabled scorecards, live multiplayer features, performance tracking, and customized advertising placements. Advertisers can feature their businesses on specific golf courses of their choice, with each ad including professional artwork, company logos, and direct links to their websites. This structure offers a simple yet effective marketing experience.

Digital Fairways provides an affordable solution for local and national businesses to connect with golfers who spend extended time on the course. The app serves as both a golfing tool and an advertising channel that benefits players and brands alike. Golfers gain access to over 12,000 golf courses across the United States, enabling advertisers to reach audiences with both national scale and local precision. This combination helps businesses strengthen their visibility within a focused and loyal community.

They enhance the game experience with a digital scorecard that presents hole details, including par, yardage, and handicap. Supporting up to four players, the scorecard promotes interaction and friendly competition during play. Golfers can also track their performance statistics, such as averages, best rounds, and long-term trends. This data-driven feature encourages continued engagement and repeat usage, providing advertisers with ongoing exposure.

Digital Fairways also utilizes advanced GPS and satellite imagery to deliver accurate, real-time course views. Golfers can analyze yardages, view overhead maps, and plan shots with precision. The app offers personalized user profiles where players can add photos, handicap details, and personal information, creating a tailored experience that enhances connection and participation.