Scott Campbell

New York, New York, United States

Started with bands, now helping major brands transform using digital technologies to reimagine business models, workflows, sales & distribution processes. With roots as a Recording engineer for some of the biggest names in music; I became a digital technology specialist in ‘92 thanks to a project with the band Simple Minds.

I'm now an Industry Executive Advisor for the Media & Telco sectors in North America with SAP, the world’s largest developer of business software; whose purpose is to help companies run better and improve people’s lives.

For confidentiality reasons I can’t discuss specific SAP projects, however prior to joining SAP, I worked on early ground breaking digital transformation projects such as:

• BBC migration from tape to digital editing and later web content production

• World's first e-commerce transaction for Digital Music over the Internet by a major label artist with Duran Duran at Abbey Road Studios with Liquid Audio and Virgin/EMI)

• Launch of the official George Michael online fan club and Older album digital, cd and merchandising eCommerce

• Guinness Book of World Records entry for the “First live concert to a mass audience” with Virgin Radio and Queen drummer Roger Taylor.

• Enabled Audio streaming & helped to define content production and archiving workflows for which became the most listened to radio station on the internet for over a decade.

• Defining the Associated Press's next generation eBusiness platform.

Before relocating to the US, I won an award in the UK in 1996 for "Soundpad" which was a handheld audio recorder prototype based upon the Apple Newton (6 years before Apple launched the iPod). In my earlier career, I worked as a recording engineer with award winning artists such as Annie Lennox, Robbie Robertson, Blue Nile, Hue & Cry, Deacon Blue, Love & Money, The Almighty, Big Dish, Wet Wet Wet and Craig Armstrong among many others.