Scott Campbell

New York, New York, United States

I am a 20+ year veteran of digital product and communications technologies supporting brands engaging across traditional and emerging media. My focus is helping customers arm themselves with the tools to power their Digital Transformation; delivering state-of-the-art customer experiences, data management, context driven marketing tools and unified commerce processes across every channel. SAP's Customer Engagement & Commerce solutions are recognized by Gartner and Forrester as a market leader. (see for more info on SAP's CEC solutions or send me a direct message)

My background in digital commerce spans helping to orchestrate the world's first e-commerce transaction for Digital Music over the Internet with Duran Duran and Liquid Audio at Abbey Road Studios in 1997; to defining requirements for the Associated Press's next generation eBusiness platform in 2010.

I won an award in the UK in 1996 for an invention I called "Soundpad" which was a handheld audio recorder based upon the Apple Newton. In my earlier career, I worked in the music industry as a recording engineer on projects with award winning major artists such as Annie Lennox, Robbie Robertson, Blue Nile, Hue & Cry, Deacon Blue, Love & Money, The Almighty, Big Dish, Wet Wet Wet and Craig Armstrong. After putting together one of the first digital editing workstations (Pro Tools) in the UK for the band Simple Minds, I became one of the first specialists in digital content production technologies; representing companies such as Adobe, Apple, Avid and Silicon Graphics across the UK before moving to the US in 1998.