Digital Transformation

Digital Transformation is a unique business book aimed at decision makers, investors and stakeholders in almost every sector who want to know more about digital transformation.

The author, Dr Mark Baker is an acknowledged digital transformation expert who has worked and consulted across a broad range of sectors. The contents give the reader a clear outline of the methods, expectations, jargon and pitfalls explained in clear language and simple charts and diagrams for the intelligent layman. Dr Baker has interviewed experts from top consulting firms, agencies, Fortune 500s and leading public institutions and extracted the key lessons along with the latest methodology and findings and over 20 years of intensive digital experience.

The book is structured around the Who, What, Why, When, Where and How of digital transformation and going beyond just the short term horizons explains how it is possible to create a future-proof structure
As well as explaining all the mysteries of why it is essential to focus on platforms vs. products to create the type of successes seen in Alibaba and Amazon and how portfolio approach to new technologies can be allied to this to mitigate risk and removes guesswork.
The UK edition has rapidly risen to number two position on Amazon UK for Digital Transformation while the US edition lies at number four position on Amazon.com
http://www.amazon.com/Digital-Transformation-Expertise-Mark-Baker/dp/1500469998