Dilip Pathak

I am a writer of copy and other things. 29 years old, I still wear ironic t-shirts. I work with an advertising agency in Bangalore, where I work on concepts and write innovative copy for integrated, mainly including online advertising, digital marketing, viral communications and guerilla advertising initiatives. I possess sharp writing skills and have the ability to write in more than one voice; adapting my writing skills as necessary to long form or headlines. I partner with art directors and designers to ensure the art direction supports the concept. In addition to being an exceptional writer, I juggle multiple projects simultaneously, and work closely with clients. Able to create a range of concepts for each project, I am self-motivated with a positive attitude and have strong communications skills. Some of the brands I have worked on are: Airtel, Make My Trip, Microsoft, HP, Perfetti, Maruti Suzuki and Virgin Mobile.