Dimitrios Zogopoulos
Director in Bucharest, Romania
Commercial Director Business Strategist and Distribution Specialist at Management Team and Board of Directors/BoD level, having a multi-country, experience within leading Multinational companies/MNC in Fast Moving Consumer Goods/FMCG industry, Food &Beverages; Manufacturing, Distribution and Retailing. Zones exposed SEE& CA Former Yugoslavia Serbia&Montenegro;, Romania, Kazakhstan. Innovation and growth have always been a part of my agenda and I have solid cases to exhibit of either turning around a business or growing something small to become strong and sustainable PROFESSIONAL PROFILE Verifiable success in achieving market share and organic business growth in changing, multicultural 13 years working as expatriate. Structural experience in directing marketing operations within major multimillion euro organizations, within multinational group of companies, Vivartia, Nestle, Chipita , RG Brands- PepsiCo Commercial management experience in sales [wholesalers, key accounts, sales force]. Skills in analyzing the retail scene, sales network effectiveness, commercial policy, pricing, sales forecast & monitoring, understanding customer needs, trade and channel marketing. Furthermore in distribution network and multi-location retail chain development. Marketing management qualifications in Consumer Packed Goods/CPG branding, 360° New Product Development/NPD,media,BTL/Below the Line, experiential promotional, retail marketing mix strategies, POS/Point of Sales activities and on line/digital advertising. Annual marketing budget managed, exceeded €4 million. Achievements 2006:Sales increase by 56%, EBITDA increase from 48k euro to 1,5m euro 2007 OG 41% , 2008 OG 23 % , 2009 OG 12 % Portfolio expanded with 10 new brands 2008: Sales increase by 80%euro) 2009 Integration Plan between Nestle and Delta , Portfolio integration, Brand Integration , Corporate ID integration. New Business launch of UNLE STATHIS brand frozen vegetables 2009 New Business Launch of VIVARTIA , 7 days frozen pastry 2010 New Business launch of ICELAND frozen meals products o 2011: EBITDA from 4 Mio to 7,5 mio o Undisputed market leader in all the categories involved