MBA from Panjab University, I switched to teaching and writing after doing 15 years in companies.

Now I teach MBA classes and help young people realise their dreams.

I write newspaper articles and provide educational content to a number of websites. My books on MBA Entrance and UGC-NET are doing well.

My latest book, Rural Marketing, is published by Sage.

My earlier books are:

The Connected Consumer (BEP, New York, 2016)

Consumer Behaviour (OUP, 2015)

Marketing Channels, (OUP, 2012).

Available at: Amazon, Flipkart and other sites.