Dirk Shaw

For the last 18 years, I have been envisioning new ways to integrate digital channels to help some of the world's biggest brands build their reputation, deliver exceptional experiences, generate new leads and streamline marketing operations. My experience crosses almost every vertical in both b2c and b2b with clients ranging from Delta Air Lines, Ford Motor Company, Cisco, Dainese, Bank of America, Motorola and The American Chemistry Council.

During this time I have been creating an entirely new marketing playbook using the power of narrative combined with big data to engage audiences and drive messages in an ever-more crowded and noisy environment. It's this kind of thinking and execution that allows me to build and lead successful teams of in-house and 3rd party partners to achieve stretch business goals.

Today I am a Principal at Trade, a digital marketing agency that deploys this data-driven approach to developing cross-channel content marketing strategies. During my time at Trade, I have designed and implemented online marketing strategies for Action Sports, FinTech, and our banking clients.

Before joining Trade, I was with Ogilvy & Mather as Global Content & Social Media Lead at Ford Motor Company. My team, “The Ford Content Factory,” helped the company maintain the top share of favorable voice against vs. the competition across channels, launch an industry-leading media hub, and develop new data tools to inform storytelling.