Dirk R. Rients

As VP, Mobile at Draftfcb Chicago, Dirk Rients not only leads the mobile initiatives for Draftfcb’s Chicago agency but also provides leadership for mobile efforts across Draftfcb’s entire North American network. Rients is responsible for providing mobile marketing counsel to clients, activating mobile programs, advancing mobile thinking among account teams, and providing direction for new business opportunities. He is also tasked with forming third-party alliances and product development across the agency. Dirk consistently participates in speaking engagements and has been quoted in numerous mobile marketing publications such as Digiday and Mobile Marketer. Prior to joining Draftfcb in June 2011, Rients led Business Development and Strategy efforts for Punchkick Interactive, America’s first design firm to focus exclusively on full-service mobile marketing. Before that, he was digital strategist and business development director for JWT.