Amit Kumar Chatterjee

B2B sales is key for any Indian brand aspiring to become big. Online accounts for only 2% of the massive 1 trillion dollars Indian retail market. Modern Trade (MT) accounts for 8% and General Trade rest 90%. To become big - any brand must aspire to enter GT in big way. The GT market consists of nearly 14 million small and medium retail stores. Entry to this huge market is through intermediaries like distributors, dealers, wholesalers, agents, stockists etc. - generally called channel partners - who collectively form distribution channel. All successful Indian brands have mastered the art of building pan-India distribution channel to reach retail counters across the country. For example, Hindustan Lever reaches 6.5 million retail counters through its massive distribution channel.

Though distribution is the backbone of Indian market – Indian distribution market is extremely fragmented and unorganized. Building distribution channel using traditional offline bottom-up way is tedious, time consuming and extremely expensive. Only large companies with deep pockets can afford such cost.

However, online can radically change the rules of the game. Using online resources like vanik.com, any brand can quickly identify reliable channel partners in any market and initiate preliminary negotiation without any field visit. Literally, 50- 70% of work can be completed in no time ! To accomplish this, one needs online platform where verified distributors, dealers, stockists, wholesalers etc. interact live with brands - as in platforms like shaadi.com or naukri.com. Please watch this video for more https://youtu.be/_DNQCL23S1k

With online platform – even small brands can sell big across India and compete with MNCs ! Vanik.Com is India’s Largest Online Platform For Distribution Trade With 50,000+ Channel Partners And 30,000+ Brands