San Francisco, CA
DJ Capobianco leads Research for Twitter’s Automotive, Media/Entertainment, and Political Advertising Clients. Specifically, DJ and his team studies how exposure to, engagement with, and production of content across Twitter shapes perceptions and behaviors about all sorts of topics like what to buy, who to vote for, and what to watch. Specifically, DJ’s spent the last four years focused on understanding and quantifying specific motivators of automotive purchases, implementing causal TV tune-in measurement, and studying the favorable business impact of customer service on Twitter.
Prior to joining Twitter, DJ was one of the first five members of Crimson Hexagon’s Professional Services team. By the end of his tenure there, DJ was responsible for nearly all of the company’s consulting engagements.
DJ’s is also an alumnus of two Boston-based IPG agencies, Hill Holliday and Mullen/Lowe, where he was among the first professionals to shape social strategy for brands like Liberty Mutual, Timberland, Stanley/Black&Decker, and others.
Outside of work, you can find DJ jogging in San Francisco's Land’s End park, teaching computer skills to low income San Francisco families at Twitter’s Neighbor Nest classroom, or asleep in an Alaska Airlines lounge waiting for his next flight.