Erik Bernstein

What are people really craving today? Seriously? Efficiency in business has reached a peak. We do not need another faster, cheaper, more consistent burger. Winning the marketing game now means giving people what they want: Relationships.

Is it possible what people really crave are the inefficiencies of business that reveal our humanity? If food was about price, speed and consistency, McDonald’s would win every time.
I personally enjoy waiting in line with others (if i am not in a hurry). It gives me a chance to be connected with my community. Waiting with others gives me the opportunity to indulge in everyday conversations that we rarely have but were once commonplace for our parents. We redress the balance and are willing to pay a premium for it.

Focus on pop up communities.
What communities are lacking social space? Places to hang out besides bars, nightclubs, and churches. This is what I would like to focus on.
Food trucks provide a pop up community same with more and more of these medical access points in Washington state, but I believe they are lacking the mindset which can be just as important as the product itself. Many businesses are still adopting the old idea, which focus on creating more efficient products and programs and less focus on what the newer generations are seeking.
REALITY:
To focus on the generation that we all call "connected" referring to their use of technology and “hyper-connectivity” and believe that MORE and BETTER is what this generation craves is straight up wrong. What today’s youth seek cannot be made more efficient.
"No business has discovered a way of applying economies of scale or scope to these and that’s the challenge to you in business today. Find out how to connect them through these desires. In reality, this is the least connected generation of all."
Erik Bernstein has over a decade of experience in creating and improving businesses that focus on food, entertainment, and lodging.
Erik understands how to create quality efficient organizations; focusing on the human element which causes meaningful connections and bring customers back.
He believes people forget the bells and whistles and ultimately remember how one made them feel.

Innovating the meaning of business.