dks hops
Software Engineer, Art Director, and Director in Denmark
HOW TO CREATE AN EFFECTIVE SALES PAGE?
In the case where your shop sells many products, the problem covers all the pages of your site. If, on the other hand, you are marketing a single product (example: an ebook or a subscription), in this case we are talking about a single sales page which must be maximized to offer a conversion rate (ratio between the number of visitors and the number of visitors). number of sales) the most efficient possible.
To design your sales page you must rely on the theory of 4 A: To attract interest, To argue about the product, To hang up the buyer and To allay his fears. We will describe these 4 essential steps to carry out a sale on the net.
Bringing the interest: This is to present the main interest of the product succinctly and seller to attract the attention of the reader. This sentence can often take the interrogative form (example: to sell an ebook on homeworking: "Have you always dreamed of working from home?")
Relying on the product: You need to identify what are the main benefits of your product, which differentiates it from the competition and clarifies precisely these advantages in detail. Whenever possible use precise sentences with precise figures (example: do not write "my diet can make you lose a few pounds in a week" but rather "my diet can make you lose 3.5 kg in 7 days! ".
Hang the buyer: At this point, the potential buyer is interested in the product but has not yet enough arguments to ink its decision (self-justify somehow). You can at this point place a commercial argument as a 40% exceptional discount limited in time or an additional product offered for free at the time of purchase.
To quell your fears: The buyer has made the decision to buy your product but he may still be worried about a fear related to delivery times or online payment, it is necessary to soothe his fears possibly to avoid a last minute cancellation (also called basket abandonment).
This page will be continuously optimized to improve your conversion rate. For example, you have the option to test several variants of the same page in the same time period or not (principle of AB testing) to determine which are the most effective variants.
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