dave gallagher

client | agency | publisher | sales

• Sales: Pitchfork
• Culture Marketing: Red Bull
• Brand Manager: Pabst Blue Ribbon
• GMR Experiental + Marketing Strategy Agency

With over 10 years expertise in sales, marketing, music, media, and culture, Dave was most recently in a sales and revenue generating role at Pitchfork Media handling all business on the West Coast.

Prior to Pitchfork, Dave was Red Bull North America's Culture Event Marketing Manager for the Midwest Business Unit. Dave’s responsibilities included planning, production and execution of an ambitious 2011 Culture Plan. The Culture Team effectively doubled the branded events and music festival portfolio, and Dave was instrumental in helping elevate the Red Bull profile in various Culture scenes across the Midwest.

Dave spent the previous three years as Brand Manager with Pabst Brewing Company implementing non-traditional marketing strategies to capture new consumers while developing loyal consumption patterns for PBR. He worked nationally with a team of Field Marketing Managers to produce marquee events, as well as, leverage grassroots and local market opportunities. Developing programs around music, entertainment and lifestyle properties, he oversaw projects such as the PBR Art contest, PBRbor Day, and Pabst Blue Label Initiative, among others. He also leveraged these marketing assets w/ on-premise and off-premise retailers to drive sales and in-store awareness.

Prior to his work at Pabst, Dave spent 5 years at GMR Marketing working on large events and programs for clients such as Miller Brewing Company, McDonald's, Power Bar and Major League Baseball. He began his career working as a Sales Representative on a Red Bull Van team for Wisconsin beer distributor General Beverage.