Dobermen GmbH

Our brand

Dobermen is a sustainable fashion brand that entered the market two days ago. Originating from LA, Zurich, and Hong Kong our team is currently promoting our first collection. The GENESIS 01 consists of 4 sneakers which are backed by NFTs and made from grape leather and recycled materials only. Every model is associated with a defined goal dedicated to creating fashion for a better planet. It is our priority to create feasible actions. Our 4 shoes: 01 zero hunger, 02 free wildlife, 03 clean oceans and the 00 do it all have the following actions for every pair sold: 22 emergency meals provided, 240m2 wildlife land preserved, 4kg plastic removed and 1/3 of every goal for the model 00 per pair sold.

Exclusivity

As sustainable and recycled resources are scarce, we only dedicate our production to small units making our first drop 2500 each. Additionally, every unit has a unique number imprint to make sure you have a product that no one has, and we guarantee to never produce the same products again. We only co create products with street artists to provide a one-of-a-kind product for every client.

NFT

Every shoe is associated with a unique NFT which is stored on the ETH blockchain and accessible on open sea. Owners of the shoe get access to the 3D digital metadata to use it in the Metaverse and provide proof of ownership to avoid counterfeits. With the NFT clients can access the Dobermen Club which provides access to future drops, digital and real-live events, raffles, and a place to interact. We are building a community of future consumers that wish for more than a wearable. Our plans over the next three years are including the introduction of international hubs for our customers to freely work and interact. With the first GENESIS 01 founders’ collection, clients will receive a lifetime membership.

The team and our focus

Our three core brand pillars to achieve and provide a top-notch product are material innovation, design, and community. to ensure best quality and true sustainability. Excellence and experience in design to provide a great quality for our physical and digital assets. And most importantly building an environment with and for our community which desire to express unique style with a sustainable twist and dedicated to turn their consumption into impactful measures for pressing issues globally.

Address:
Dobermen GmbH

Industriestrasse 8
Zurich
Switzerland