Domain Broker

How to choose the right domain for the site

Domains have long been a powerful marketing tool. Thanks to them, users remember and recognize brands, company names and services. We will tell you how to choose a suitable and memorable address for any company, project or field of activity.

Use the company name in the domain

Even if you do not intend to make a full-fledged web site, and your Internet business enough group in social networks - the domain name of the company is still better to register in advance. At any time your project may grow, he will need new features and capabilities, which will give only a separate site. Or unscrupulous competitors will notice the development of your business and register the domain for themselves - when you decide to scale up and do the site, you will be unpleasantly surprised that the domain is already busy.

It is best that the name of your company and domain coincided, otherwise there may be confusion. Ideally, the domain should be short, recognizable and euphonious. You can also use keywords in the address to improve the promotion of the site. Take a look at examples and anti-examples.

Good domains: APPLE.COM, DATAPRO.RU, DOM.RF

Not the best domains: TSNIIPROMMASH.RU, VASHPEREVODCHIKPLUS.NET, ATLANT-ROSTOV-MOBILE.RU

If you are selecting a domain for an existing company with a fairly long name, you can think of abbreviations and acronyms. For example:

Odnoklassniki → OK.RU

Vkontakte → VK.COM.

HolidayInnNiagaraFalls → HINF.COM
Look at the keywords

If the name of your company is quite long, and to make an abbreviation does not work - try to make up a domain of keywords that reflect your activity. For example, the company "Window Manufactory" uses the domain OKNA.RU.

True, it is very likely that the most suitable address is already occupied. In this case you can add another keyword: say, not OKNA.RU, but OKNASPB.RU. So you can also increase traffic at the expense of additional words and landmarks.

Pay attention to new gTLDs

New gTLDs - thematic domain zones, which appeared thanks to an initiative by ICANN. Most of them are about different hobbies and activities such as .SHOP, .ART, .COMPUTERS, .DEV, .FLORIST. Thematic zones will allow you to highlight the specifics of your site, make the domain more readable and shorter.