dom burch

Trained in PR, I've spent the last 17 years working in-house in a variety of comms roles at Green Flag, Direct Line and Asda Walmart, including head of PR and head of social. More recently I've overseen marketing innovation, helping explore new revenue opportunities, building a pipeline of digital assets that unlock investment from FMCG brands who value having access to Asda's 18m customers. This has included overseeing the transformation of Asda.com's adserving capability, which in the coming months will enable Asda to become a credible media publisher. My team has also built Mum's Eye View on YouTube, capturing 11m views since launch in under 18 months.