Dominic focuses on finding the digital sweet spot with the right balance of ingredients that includes: advertising and promotion, content and experience, social and relationships, commerce and sales, underpinned by data. A marketing technologist, Dominic excels in driving corporate change through the creative use of cutting-edge technology solutions in real-world applications. He is a nationally recognised digital expert with a passion for commercially aware, analytics-led decision making that results in technology and media savvy outcomes.