Dom De Leon, MSIB, CDM

Digital Producer in Manila

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Dom helps C-Suite industry leaders and visionaries create products, services, and experiences for Asia’s next economy. He currently co-leads a 14-person team of designers, writers, consultants, and marketers at Design Lab, the CX Design team of InclusionTech Corporate Venture builder Talino Venture Lab, servicing 10+ portfolio startups under the verticals of FinTech, RegTech, HealthTech, and Food&Tourism.


+ 8 years experience in Advertising and Creative services under the award-winning agency networks Havas, DDB Group and Dentsu. Awarded by Adobo Magazine as 2018 #2 Digital Producer in the Philippines

+ Convinced Dentsu’s ManCom to sponsor full-time 10 months graduate school tuition fees. Part of the pioneer batch of the MSc in Innovation & Business program by the Asian Institute of Management, Asia’s premier business school.

+ Co-Founder of Arooga Health, a mental health platform for employees and companies. Awarded as Regional Social Startup Winner by UNDP Asia-Pacific YouthColab Summit in Thailand, Top 3 Startups from the Global Entrepreneurship Community Summit in Kuala Lumpur, and Asia-Pacific Youth SDG Innovative in Beijing, China. Arooga Health was also part of the pioneer batch of MaGIC's Pre-Accelerator 20-days Bootcamp in Cyberjaya, Malaysia.

+ Trained on enterprise systems analysis and design (BS-IS), an IIDM Certified Digital Marketer, IMMAP Certified Digital Production Specialist, a volunteer member of the Developers Connect Philippines Hackathons, and an alumnus of PhilDev Dado Banatao Technopreneurship Bootcamp

+ Pre-pandemic, regularly conducted 15+ speaking engagements every year for progressive companies going through their CX transformation journeys

+ Work in numbers: 200+ digital projects shipped in the last 7 years. 50+ pitch done for Arooga Health locally and abroad, 40+ responsive brand websites launched, 10+ UX customer testing and iterations lead, an average of 3.5 Million revenue for every product design business won, 15 current product design prototypes on tools such as AdobeXD-Invision-Sketch-Figma, and 13+ chatbot demo prototyped.

  • Work
    • Dentsu Jayme Syfu
  • Education
    • Asian Institute of Management