Ambitious, confident and driven are all adjectives I like to think describe my personality. I thrive on new experiences and love to travel. I'm outgoing and fun and I have a strong desire to work within a creative environment. I have always had a key interest in fashion from a very early age and in order to fulfil my dream of working within the fashion industry, I have decided to opt for postgraduate study completing a Masters in Fashion and Lifestyle Brand Studies. Combining this with my interest in marketing, I am passionate about the digital environment; anything from social media to fashion bloggers, I want to learn the future of fashion and where this exciting online environment will take it and how this will affect current brands. This blog is a journey of my growth within the course, coming from a business school background, I'm excited to see my passion develop into a final project.