Accomplished professional with high ethical standards and more than 15 years of success in several industries covering all areas of E-business and E-commerce business development. Possess a diverse industry background that started in the financial Industry and gradually shifted to the apparel retail Industry. “It is this combination that gives me a unique thorough and well-balanced operational working method, the well structured process driven and customer focused approach of the Finance Industry combined with the fast paced and marketing driven approach from the Fashion industry allow me to excel in my performance”.
Leads and drives digital marketing and media initiatives. Creating and analyzing online marketing strategies and media strategies with the proper channel mix, to drive demand and build the brand. I have a solid understanding and appreciation for the distinction between marketing goals, creative expression and business objectives making me a valuable asset to the Digital team. My core strength is that I have the ability to balance longer-term strategic thinking and shorter-term tactical and operational activities.
Currently co-owner of http://greenthisseason.com. An online platform for Independent, International Green Fashion Designers.
Proudly working on some of the Coolest Fashion, Slow Fashion, Ethical and Sustainable Projects.
Also check out my online magazine Green This Season: http://greenthisseason.com/pages/magazine