Donna Shunk

Donna Shunk has dedicated over a quarter-century to the consumer-packaged goods (CPG) industry, demonstrating her prowess in sales for renowned Top 100 CPG companies in the OTC/HBA, Food, & Beverage sectors. Throughout her career, she has held several significant sales roles across four major companies, including Warner-Lambert Consumer Healthcare, Bayer Consumer Products, Mars Wrigley, and Lavazza NA, cultivating an extensive background in the field.

In these roles, she has excelled in creating strategic business approaches and fostering relationships that benefit all parties involved, from buyers to C-level executives. Her strategic thinking thrives in dynamic environments, driving her to become a sought-after sales leader recognized for her relentless pursuit of business results. She has a history of developing innovative retail and sales strategies, effectively managing national broker teams, and supporting major customers across diverse channels like FDM, Convenience, Specialty, and B2B.

Her focus on sales has been marked by a knack for crafting compelling, fact-based sales narratives, building trust with clients, and steering sales agencies toward surpassing sales targets. Her commitment to excellence in sales has not only met but often exceeded expectations, a testament to her ability to lead under pressure and her capability to maintain strong client relations and meet budget metrics.

In her current role at Lavazza NA, she has achieved remarkable growth from 2021 to 2023, significantly increasing sales in major markets. Her approach has consistently yielded substantial growth figures, reinforcing her reputation as a leader who delivers results.

Beyond her professional pursuits, she has a deep passion for animal welfare and environmental conservation. Since 2003, her dedication to animal rights has led her to adopt a pescatarian diet and support organizations like The Farm Sanctuary. Similarly, she values environmental protection, actively supports the Environmental Working Group (EWG), and uses its resources to promote sustainable consumer practices.

Donna Shunk is also deeply connected to her family and community. She cherishes time with her nieces and their families and maintains strong ties with a network of friends and colleagues from her extensive career in the CPG industry. Her life outside work reflects her values, as she consistently engages in community service and animal advocacy, striving to impact every facet of her life positively.