Donovan Falconer

Donovan Falconer is an Account Director at a digital marketing agency based in Plainsboro, New Jersey. He brings a strong foundation in brand management, having previously managed multimillion-dollar portfolios in the Consumer Packaged Goods industry. That experience shaped his strategic mindset and attention to performance, which he later applied to digital marketing, where he continues to grow as a leader focused on measurable results and long-term client success.

Born on November 2, 1994, in Morristown, New Jersey, Donovan Edward Falconer was raised in the same community alongside two sisters. His upbringing emphasized education and curiosity, influenced by a family that valued learning and service. During high school, he balanced academics with athletics, competing in soccer and track, while graduating in the top 10% of his class and earning honors from both academic and business societies.

After high school, Donovan was accepted into Princeton University, where he pursued a degree in Economics and earned a certificate in Political Economy. He excelled academically and graduated cum laude in 2017. While still an undergraduate, he gained early exposure to the corporate world through an MBA internship program, which set the stage for his entry into a major CPG company and the beginning of his professional career.

Donovan began as a Brand Management intern in 2016, developing growth strategies for a $300 million brand. He joined full-time in 2017 as an Assistant Brand Manager, where he helped return a $100 million brand to growth through digital strategy and packaging updates. In 2019, he advanced to the role of Associate Brand Manager, overseeing a $400 million brand and collaborating with agencies to drive customer-focused innovation.

After more than three years in CPG, Donovan transitioned into digital marketing, joining an agency where his analytical and strategic strengths translated quickly. Over nearly four years, he rose to Account Director, managing accounts with annual ad spends exceeding $2 million. He is Google Ads-certified and experienced across PPC, SEM, and social media platforms, including LinkedIn, X, Facebook, and Instagram.

Outside of work, Donovan Falconer is an avid runner, hiker, and outdoor enthusiast who has completed two half marathons and the Four Pass Loop in Colorado. He also enjoys rock climbing, backpacking, photography, and video games, particularly Runescape. He supports charitable causes and values time spent with his two dogs, who often accompany him on outdoor adventures that balance his professional drive.