David Dorf is Sr. Director of Technology Strategy for Oracle Retail where he focuses on the strategic planning and technology adoption for Oracle’s products, and in identifying emerging technologies for use in the retail industry. Before joining Oracle, David worked for 360Commerce, Circuit City, AMF Bowling, and Schlumberger’s Retail & Banking division developing Point-of-Sale systems using various technologies. David is an active member of ARTS and has chaired several work teams including the recent NRF Mobile Blueprint for Retail. David holds degrees from Virginia Tech and Penn State. Follow David’s blog at http://blogs.oracle.com/retail.