Consultant, Public Speaker, and Small Business Owner in New York
Branding & marketing consultant, online personality/micro-influencer and serial entrepreneur.
I got my start in entertainment marketing in 2006, booking talent to speak on industry panels and have been immersed in various aspects of the industry and disruptive marketing since then including content licensing, brand collaborations, bookings/speaking engagements, press placements and brand ambassadorships/sponsorships. Through the years I've worked with entertainment, hospitality, retail, tech and small business clients in the US and Asia, and have also spoken on panels about launching artists into new international markets, harnessing the power of social media, and crafting innovative marketing campaigns - most notably in Japan at Japan Music Week.
Like many millennials, my background is multi-faceted. In 2012, in response to my own engagement, I launched The Anti Bridezilla - a bridal inspiration web property that focuses bridal beauty and destination wedding locales. As a bridal and beauty expert, I have worked as a brand ambassador for premiere cosmetics and health & beauty brands including ELF Cosmetics, Pixi Beauty, Kevyn Aucoin, Aveda, John Freida, and The Body Shop. Now in its fifth year, as "The Anti Bridezilla" I have been quoted and featured in various niche bridal and general lifestyle publications including Refinery29, Bustle, Huffington Post, Brides Magazine, Bridal Guide, She Finds, Ravishly and many more and sat on bridal industry panels such as Wed Tech Summit.
In 2017, I turned my passion for beauty and cosmetics into a career by launching Kawaii Girl Cosmetics. The young brand is centered around embracing a more natural aesthetic that doesn't demand intense contours or theatrical style makeup techniques. Built on inclusiveness and a desire to showcase what makes each of us unique, the freshman collection has been well received with a growing list of supportive influencers and notable features including on-air segments with FOX Charlotte, CBS Spartanburg, NBC West Palm Beach and digital mentions on Lively, DJ Mag, and 92.7 AMP Radio New York.
As my career progresses, I continue to focus on presenting a nuanced, multi-cultural face to the worlds of entertainment, fashion and especially beauty.