double rider leather jacket
fashion in usa
WHAT YOU NEED TO KNOW ABOUT THE DOUBLE RIDER LEATHER JACKETS
What do you think of when you picture the image of cool Americana? Many different pieces of clothing throughout history have contributed to the Americana style, which can be defined as "things associated with the culture and history of America, especially the United States." When people think of the traditional or typical Americana style, there are often specific pieces and brands that come to mind.
Some of these fashion staples and brands include Levi's 501 jeans, the Oxford shirt by Ralph Lauren, Converse sneakers (especially the All-Star Chuck Taylor High Tops), Ray-Bans, the traditional white t-shirt by Hanes, duck boots by L.L. Bean, Levi's trucker jacket, and the Alpha Industries MA-1 Bomber jacket. There are other popular leather jacket types, of course, although that list does seem pretty all-inclusive, there is one piece missing that virtually defines the Americana style: the Schott Perfecto leather jacket, otherwise known as the Double Rider jacket.
The Double rider leather jacket or Perfecto leather jacket is the ultimate biker jacket, symbolic of the "bad boy" style. This jacket has been a timeless piece since its creation in 1928. The biker jacket and style were invented by Irving Schott, a man who sold handmade leather products from door to door with his brother, Jack Schott. It was initially dubbed the Perfecto after a cigar by the same name. Harley Davidson was the first to retail the Double Rider jacket as an added offer along with the purchase of a motorcycle; this was one of the driving factors of the jacket's popularity among bikers.
In the decades that followed, the popularity of the Double Rider leather jackets continued to stick and is still thriving today. Although Irving and Jack Schott have since passed, their company still lives on today after more than one hundred years. The third and fourth generations of the Schott family currently own Schott NYC and continue to manufacture many of their clothes and products inside the United States.