Doug is an award-winning digital and social media strategist, with extensive experience in designing and implementing campaigns in a variety of sectors. He has helped companies enter, engage, and develop long-term relationships within the social media space to build brands, sell products, enhance reputation and spread word of mouth.
In his 16 years in the industry, prior to joining Trigger, Doug has developed and implemented online strategies for brands such as General Motors, Molson Breweries, IBM, Microsoft, Rogers AT&T and Scotiabank.
As an expert on social media, Doug is a highly rated speaker at industry conferences and private company events in Canada, the United States, China and South Africa.
In his spare time, Doug conducted a unique viral experiment to become the world’s leading authority on the subject of “rock paper scissors,” by creating the World Rock Paper Scissors Society. The experiment was a massive success and led to interviews by hundreds of media outlets including Rolling Stone, CNN, BBC, New York Times, Wall Street Journal and the Today Show to name a few. He is the author of The Official Rock Paper Scissors Strategy Guide (Simon & Schuster 2004) and is the subject of a feature film documentary on the subject.