Dr Affendy Abu Hassim

I’m Dr Affendy. I’m an Associate Professor at Universiti Kuala Lumpur. As a Certified Business Coach, I possess the skills to mentor and instruct students in various academic theories and provide industry insights in Marketing Research and Strategy, Business Transformation, and Product Innovation. My strong background in project business management and Information Technology has endowed me with extensive experience in start-up business planning and marketing.

With over 18 years of teaching experience at universities and colleges and more than 30 years of professional experience across multiple industries, I possess a deep understanding of various subjects, enriched by extensive industry knowledge. I am adept at designing course syllabi and evaluating student progress, and I have a robust network of professionals in the business sector. My expertise also includes advising and mentoring students to achieve academic excellence.