Dr. Mathew McDougall

Having lived in China for over a decade and observing the failure of many Western companies to 'crack' the Chinese market, Dr. Mathew McDougall recognized this was an inherent failure underpinned by poor consumer/market understanding, inappropriate strategy/planning and largely non-transparent marketing practices from their Chinese marketing partner.This is where the idea for Digital Jungle was born - a cross cultural digital marketing firm specialising in working with International organisations market to a Chinese speaking audience. Over the past 4 years or so, Digital Jungle has expanded from a single Beijing office to a global Agency with additional offices in Shanghai, China, Sydney, Australia, Auckland, New Zealand and Paris, France. Our Chinese language campaigns targeting Chinese now extend beyond China target Chinese residing in London, Sydney, Auckland and around the world as these new immigrant populations become key consumers for many sectors.Our digital engagements typically start with a research & insights engagement; exploring and identifying consumer insights. These findings inform strategy and planning for the digital marketing program focusing on eCommerce and/or Branding . Our digital marketing programs are multi-channel, leveraging social media (Weibo, WeChat, Linkedin), search marketing (Baidu, Qihoo), affiliate-marketing (DSP's), eDM and ePR services. The eCommerce and Branding programs are outcome driven, meaning a measurement centric approach using web and social media analytics systems to determine the what, where and how- on the campaign insights, actions and outcomes. Digital Jungle is clearly the global leader in specialist cross cultural (English/Chinese) digital marketing and our focus in maintaining deep understanding of the Chinese audiences living in China as well as around the world makes us the obvious choice for organisations wanting to tap into this group.